SOAN 2120 Lecture : SOAN Monday March 19.docx

• School: University of Guelph
• Department: Sociology and Anthropology
• Course: SOAN 2120
• Professor: Scott Schau

Document Summary

Matrix questions (see these all the time ex. Changing the types of questions keeps the person reading and interested. Phone survey common method (asks questions and records answers), advantage. = moderate cost, higher response rate if done right, interviewer can be at home or at a call center, anonymity of the interviewer, respondent more willing to give socially disapproved responses, interviewers able to ask questions/ disadvantages. = limited to those who have phones, population can be over - selected in one type, random digit dialing doesn"t allow you to sub-select, miss use of the phone survey (sensitized more likely to say no) List of sensitive topics on table 8. 2 (pg. 170) Things you don"t want to do while writing a questionnaire (on page 169 and 170) jargon, slang, abbreviations emotional language.