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SOAN Monday March 19.docx

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University of Guelph
Sociology and Anthropology
SOAN 2120
Scott Schau

SOAN Monday March 19 2012 Questionnaire ConstructionGeneral questionnaire formatFormats for respondentsContingency questionsMatrix questions see these all the timeex Restaurant comment cardOrdering items in a questionnaireQuestionnaire instructionsPretest the questionnaireChanging the types of questions keeps the person reading and interestedSurvey MethodsSelfadministered questionnairemost common mail surveys can be quite expensive can also be one you get people to sit down with the researcher present looking to get at least 50 response rate conmost likely to get extremes bias low response rate no place to turn to get answersPhone surveycommon method asks questions and records answers advantagemoderate cost higher response rate if done right interviewer can be at home or at a call center anonymity of the interviewer respondent more willing to give socially disapproved responses interviewers able to ask questions disadvantageslimited to those who have phones population can be overselected in one type random digit dialing doesnt allow you to subselect miss use of the phone survey sensitizedmore likely to say noWeb surv
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