SOC 2080 Lecture : Feb.14 Lecture

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Demise of fresh potato producers [why most food in grocery stores isn t from canada] Disadvantages to fresh farmers [prices offered lower than cost] advantages [steady money] Corporate integration [mccain s bought land and do their own farming]-producers do this to have some leverage over farmers. Farmers in new brunswick don t want to come together [would rather try solving their problems on their own than form a union] Food retailers: the real power in the agro-food complex. Cocentraiton [the merging of individual stores under one roof] Horizontal & vertical integration [the weston empire: from baking empire to food retail empire] They have corporate stores = 576 (in 2010. Developing supermarket brands: generic [noname-1976], private label, and branded products. Loblaw s as private label leader: dave nicholas and insider report.

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