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Lecture 16

GMGT 1010 Lecture 16: class 9 notes

3 Pages

General Management
Course Code
GMGT 1010
Farhan Islam

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Class 9 short long termism What is shorttermism? An overemphasis on shortterm economic performance Shorttermism Shortterm tactics help a firm deal quickly with crisis or rapid change. Because these actions are quick and often low cost, their effect tends to be incremental: for example, refining a product rather than developing something entirely new. Usually the benefits and costs appear quickly and are easy to measure. Through longterm actions, firms seek to achieve more significant, even transformational changes that will enable durable success. They may invest in new infrastructure or business areas. These investments take longer to pay off, and can be difficult to quantify in advance but can act as game changers for a firm. Shortterm and longterm actions are both important for companies But In the modern economy, the shortterm tends to dominate What causes shorttermism a) Investor pressure Companies that are financed by the stock market are often pressured by investors who want quarterly returns maximized As a result, companies often report quarterly earnings with sales targets focused on maximizing profits during these periods ShortTerm investors: Mutual funds, investment companies
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