POLS 251 Lecture Notes - Malcolm Gladwell, Identity Function, Jargon
Document Summary
** define and apply the jargon for the final ** Friendships ties (bonds, social ties sustain commitment. Small change: why the revolution will not be tweeted. Thesis: social media can"t provide what social change has always required. Inevitably, our task is to consider some of these necessities and give them some thought. The digital evangelist: the new tools of social media have reinvented social activism. Gladwell suggests that (a)tivism that challenges the status quo that attacks deeply rooted problems is not for the faint of heart . His definition of activism is a particular one. Strong tie connections are essential or high risk activism to be carried out: we"re in it together, psychological and social, we"re social creatures. Weak ties : the kind of activism assists with social movements isn"t like this at all. The platforms of social movements: benefits of weak ties. Acquaintances bring new ideas and new information.