PSY 121 Lecture Notes - Lecture 10: Random Assignment, Effect Size, Longitudinal Study

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26 May 2017
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In order for experiments to have groups that are similar on key characteristics, must use random assignment. Procedure for assigning people to experimental & control groups in which each individual has the same probability as any other of being assigned to a given group. Experimenter effects: unintended changes in participants behaviour due to cues inadvertently given by experimenter. Experiments allow conclusions about cause & effect. Help to detect real effects and strong empirical evidence. Laboratory situations may be artificial (alternative of field research) Evaluating the findings: once data is collected, psychologists evaluate results in three ways, describe them, assess how reliable & meaningful they are, figure out how to explain them, accomplish this by descriptive & inferential statistics, and interpretation. Statistical procedures that organize and summarize research data (e. g. , graphs & charts) Statistical procedures that allow researchers to draw inferences about how statistically meaningful a study"s results are: most common are significance tests.

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