PSY 226 Lecture Notes - Lecture 1: Cognitive Dissonance
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It depends on the basis of the attitude: a cognitively based attitude can be changed using rational arguments and personal relevance, an affectively based attitude can be changed using emotion o. American ads emphasized individuality and self-improvement it"s easy with the right shoes! . Korean ads emphasized family and social group the shoes for your family . Do media campaigns to reduce drug use work? o. Television and radio have a bigger effect that printed media, with a more visual message and is more difficult to ignore o. How to make people resistant to attitude change: attitude inoculation. Product placement: when products are strategically placed in movies and television programs; since a viewer"s guard is down while watching they will not generate counter arguments. By warning a viewer about upcoming attempts to change their attitudes it will make them less susceptible to the attempt o: wayne"s world! Changing attitudes because of our behavior: cognitive dissonance.
