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Psychology 110 - November 24 2009.docx

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University of Saskatchewan
PSY 120
Donna Darbellay

Psychology 110 1 Nov 24th 2009 Chapter Eight – Behaviour in Social and Cultural Context I. Introduction A. Social psychology and cultural psychology – Examining the powerful influence of the social and cultural environment on the actions of individual and groups B. Norms – rules of how we are supposed to act. Reward and punishment is tied to them - Deeply ingrained - Example: we look people in the eye when speaking to them, Asian’s look down - Asian’s spoil their children - In Iraq they stand a lot closer during conversation than we Westerners do C. Roles – positions regulated by norms about how people in those positions should behave D. Culture – a program of shared rules that govern the behaviour of members of a community or society, and set of values, beliefs, and attitudes shared by most of the members of that community II. Roles and Rules A. The Obedience study by Milgram - A study of Obedience - Wanted to look at the effects of the social in obedience 1. Design and findings a. Questions – why do people obey an authority and violate their own ethical standards b. Participants – “learner” and “teacher” - Thought they were in an experiment about learning - Confederates – “learner” - No one [“learner”] receive the shocks but the “teacher” thought they did c. Shocks – slight shock to dangerous shock d. Results – 67%, 2/3 obeyed the experimenter and gave the shocks e. Subsequent studies found disobedience occurs when: - when did they disobey i) If they can see the “learner” getting the shocks ii) When the experimenter left the room they would deliver lower levels claiming they did higher iii) Two experimenters issued conflicting demands iv) When the person giving was an average Joe v) When the subject worked with peer who refuse to go further - Sociocognitive - Observational - Situational - Obedience o victims response is not a factor o The first cry would have stopped them Psychology 110 2 Nov 24th 2009 Chapter Eight – Behaviour in Social and Cultural Context 2. Conclusions
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