AFM211 Lecture Notes - Lecture 6: Swot Analysis, New Product Development, Compound Annual Growth Rate
30 May 2018
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Department
Course
Professor
IDENTIFY THE ROLE AND REQUEST:
We are consultant for CC
Client: California Choppers
They California Choppers asked you to review of operations and suggestions to get the company
back on track
Read the first and last paragraph
Last paragraph: tension between two people in California Choppers
Last sentence first paragraph.
Size up the business- WHAT MATTERS?
What does CC do?
Manufacture motorcycles, assemble them, have a specific target customer segment. It is an older
demographic that are wealthy. Implies the value proposition: expansive (high-end)
Channels: sell bikes to customers through dealers. The online auction site is specific to custom made
bike for part of their TV show. It is their promotion. They sell these custom-made bikes as part of the TV
show and use the money to donate to support motorcycle safety.
This case takes place late 2005 – early 2006.
Geographically speaking, this company started out many years ago and started selling in US states
In 2001, they had a first consulting review -scathing review of performance
• Expand in U.S
• New CEO- that did the expansion
• Investment in new equipment
Criteria or goals?
• Bak’s ratios
• Expand in Canada
• Suppliers are’t happy, they gae us 30 days to pay A/P
• Exhibit 5, compare against the industry
• When you read through the case to see exhibit with lots of numbers, look at trends instead of
focusing on each number. Net income went from 39 to 42.65 in 2003 but dropped to 29.55 in 2004.
• What happened in 2004? Increase in wages
Stakeholders
• Suppliers – not happy, making threats
• Bank- concerned about those TWO ratios
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
They california choppers asked you to review of operations and suggestions to get the company back on track. Last paragraph: tension between two people in california choppers. Manufacture motorcycles, assemble them, have a specific target customer segment. It is an older demographic that are wealthy. The online auction site is specific to custom made bike for part of their tv show. They sell these custom-made bikes as part of the tv show and use the money to donate to support motorcycle safety. This case takes place late 2005 early 2006. Geographically speaking, this company started out many years ago and started selling in us states. In 2001, they had a first consulting review -scathing review of performance. Investment in new equipment: expand in u. s, new ceo- that did the expansion. Stakeholders: suppliers not happy, making threats, bank- concerned about those two ratios. Jane ceo, she"s a professio(cid:374)al e(cid:374)gi(cid:374)eer a(cid:374)d (cid:373)a(cid:374)ager.
