AFM241 Lecture Notes - Lecture 15: Cloud Computing, Github, Market (Place)
Document Summary
Digital platforms that are digital frameworks and shape the terms in which participants interact, response to price-based competition among producers of relatively similar products. It-enabled services transformation is based on the application of an array of computable algorithms to myriad activities: consumption, leisure, services, manufacturing, algorithms operate on the cloud, easily accessed, create the infrastructure where entire platform-based markets operate. Facilitate conversion of consumption goods to goods that are monetized. Some platforms may create new careers through value-creating activities such as. Youtube: depends on entrepreneurial initiative, corporate strategies and public policies, classic dilemma: anything that can be characterized to be computable can be copied, does not establish consciousness. The key technologies: algorithms and cloud computing, converted to economic tools. Economic consequences: upset entry barriers, change logic of value creation and value capture, regulatory arbitrage, repackaging work, repositioning power in the economic system. Some platforms allow owners to "tax" all transactions, others monetize through advertisements.