AFM311 Lecture Notes - Lecture 9: Reputation Management, Investor Relations

• School: University of Waterloo
• Department: Accounting & Financial Management
• Course: AFM311
• Professor: Robert Sproule

Document Summary

Corporate citizenship: goes beyond csr, balance triple ps really well, benefits, reputation management, reputation issue, better protected, risk profile and risk management, worry more about risk, more equipped to handle it, employee recruitment, motivation and retention. Investor relations and access to capital: green investing. Social license: people in the communities where they operate are more likely to accept the company and in their space. Business citizenship: responsibilities of a corporate citizen on a local, national and global level, responsible on a global level, very new concept, but starting to grow, no benefits proven yet.