AFM333 Lecture Notes - Lecture 9: Market Entry Strategy, Value Proposition

• School: University of Waterloo
• Department: Accounting & Financial Management
• Course: AFM333
• Professor: Mark Anarson

Document Summary

First: size up the company * read first and last page! Role: robert kanduth, founder and ceo of the company. Request: how to compete and grow? (ie. can they continue to rely on their current tech + quality advantages under changing circumstances?) Want to get started in the us. 40% of sales in germany, 40% in rest of europe, 20% in the rest of the world (us) 53million euros per year in revenues company revenue is decreasing (dropping 14%) but industry is growing at 15%!!!! He did all the (cid:449)ork hi(cid:373)self at first focus solely on r&d and production (higher production allowed), outsourced branding, sales and distribution so high quality at low price! Manufacturing for volume + flexibility seamless supply chain & effective logistics services. Oem supplier (create stuff sold by another company) Second: list of issues *flag them as you notice them!