AFM373 Lecture Notes - Lecture 10: Jerry Greenfield, Frozen Yogurt, Sorbet

• School: University of Waterloo
• Department: Accounting & Financial Management
• Course: AFM373
• Professor: Alan Douglas

Document Summary

Be(cid:374) & je(cid:396)(cid:396)(cid:455)"s ho(cid:373)e(cid:373)ade was founded by ben cohen and jerry greenfield in 1978. With about 45% of the super-p(cid:396)e(cid:373)iu(cid:373) i(cid:272)e (cid:272)(cid:396)ea(cid:373) (cid:373)a(cid:396)ket, be(cid:374) & je(cid:396)(cid:396)(cid:455)"s ho(cid:373)e(cid:373)ade is the leadi(cid:374)g producer of fine quality ice cream, frozen yogurt, and sorbet. Its mission statement focuses on three facets: product, economic, a(cid:374)d so(cid:272)ial. Be(cid:374) & je(cid:396)(cid:396)(cid:455)"s st(cid:396)i(cid:448)es to p(cid:396)o(cid:448)ide the (cid:862)fi(cid:374)est (cid:395)ualit(cid:455) all-natural ice-(cid:272)(cid:396)ea(cid:373) a(cid:374)d (cid:396)elated p(cid:396)odu(cid:272)ts(cid:863) with various unique fla(cid:448)ou(cid:396)s i(cid:374) hopes of (cid:271)ei(cid:374)g p(cid:396)ofita(cid:271)le, (cid:449)hi(cid:272)h (cid:449)ould i(cid:374)(cid:272)(cid:396)ease sha(cid:396)eholde(cid:396)s" (cid:448)alue a(cid:374)d (cid:272)(cid:396)eate oppo(cid:396)tu(cid:374)ities fo(cid:396) its e(cid:373)plo(cid:455)ees. I(cid:374) additio(cid:374), be(cid:374) & je(cid:396)(cid:396)(cid:455)"s ai(cid:373)s to (cid:271)e so(cid:272)iall(cid:455) (cid:396)espo(cid:374)si(cid:271)le (cid:271)(cid:455) atte(cid:373)pti(cid:374)g to i(cid:373)p(cid:396)o(cid:448)e its (cid:272)o(cid:373)(cid:373)u(cid:374)it(cid:455)"s (cid:395)ualit(cid:455) of life. All th(cid:396)ee fa(cid:272)ets of be(cid:374) & je(cid:396)(cid:396)(cid:455)"s (cid:373)issio(cid:374) state(cid:373)e(cid:374)t would generally be challenging to achieve. For i(cid:374)sta(cid:374)(cid:272)e, its so(cid:272)ial (cid:373)issio(cid:374) ge(cid:374)e(cid:396)all(cid:455) (cid:272)o(cid:374)fli(cid:272)ts (cid:449)ith its e(cid:272)o(cid:374)o(cid:373)i(cid:272) (cid:373)issio(cid:374). 7. 5% of its profit before taxes to social foundations. In addition, they offer free cones annually in order to express their appreciation towards their customers.