BUS 111W Lecture Notes - Lecture 1: Consumer Reports, Wicked Problem, Aan

• School: University of Waterloo
• Department: Business (Wilfrid Laurier University)
• Course: BUS 111W
• Professor: Laura Allen

Document Summary

Describes the rationale of how an organization creates, delivers, and captures value . How a company intends to make money. How your idea actually becomes a business. Product and business are not the same thing. Gillette makes money by: virtually gives away the handle and makes its money selling a steady supply of razor blades. Electric razor: companies that sell electric shavers charge at a higher rate, but is usually a one-time purchase. 3 ways to make money in water filtration. Q water: rents water filtration systems for a monthly fee for restaurant. Aquaovo: sells water filtration systems with a stylish cooler for a one-time fee to individuals. Event water solutions: rents water filtration systems for a per=event fee to event holders. Consumer reports: subscription-based (focus on selecting content readers willing to pay for) Vogue: advertising-based revenue model (selecting content to attract readers advertisers want to sell) Cinema: sell tickets at cost and make profits on refreshments.