COMM101 Lecture : Entrepreneurial Finance.pdf
Document Summary
Understand how to measure and analyze financial information from a start-up entrepreneur"s. Real human, and financial capital must be rented" from owners. a. b. The owners all want return and wants to be worth it to lend it to you. While accounting is the language of business, cash is the currency. New venture financing involves search, negotiation, and privacy. A venture"s financial objective is to increase value. It is dangerous to assume that people act against their own self-interests. a. Venture character and reputation can be assets or liabilities. Provide information for creditors and investors to make decisions. Reflect the venture"s initial and developing assets and ownership. Record sales and costs and whether making a profit. Gain understanding of how cash is generated and depleted. Interpret financial situation and project when reach breakeven. Records financing obtained by owners (owners" equity) and lenders (liabilities) Provides a snapshot" of the venture"s financial position on a specific date.