ECON101 Lecture Notes - Lecture 10: Opportunity Cost, Historical Cost, W. M. Keck Observatory

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ECON101 Full Course Notes
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ECON101 Full Course Notes
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A firm is an institution that hires factors of production and organizes them to produce and sell goods and services. The fundamental objective of the firm is to maximize profit. If the firm fails to maximize its profit, the firm is either eliminated or bought out by other firms seeking to maximize profit. Profit is the difference between total revenue and total cost. Calculating profit and total revenue: profit = total revenue - total cost, total revenue = price * quantity. A fir(cid:373)"s a(cid:272)(cid:272)ou(cid:374)ti(cid:374)g profit is the fir(cid:373)"s re(cid:448)e(cid:374)ues (cid:373)i(cid:374)us e(cid:454)pe(cid:374)ses a(cid:374)d depre(cid:272)iatio(cid:374). E(cid:272)o(cid:374)o(cid:373)ists (cid:373)easure a fir(cid:373)"s profit to e(cid:374)a(cid:271)le the(cid:373) to predi(cid:272)t the fir(cid:373)"s de(cid:272)isio(cid:374)s, a(cid:374)d the goal of these decisions is to maximize economic profit. Economic profit is equal to total revenue minus total cost, with total cost measured as the opportunity cost of production. Total cost incorporates both explicit and implicit opportunity costs of production.

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