ECON201 Lecture Notes - Lecture 10: Economic Equilibrium, Price Ceiling, Monopsony
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The monopolist"s average revenue curve is also the market demand curve . Mr is twice the slope of the demand curve (it is steeper). Mr and ar hit the vertical axis at the same point. The mr curve hits the horizontal (quantity) axis at half the quantity as the demand curve. For all linear demand functions with the form: P(q)= a-bq must be derived for p not q. Mr=a-2bq: at q*, mr = mc. If the firm produces q1 it sacrifices some profit because the extra revenue exceeds the cost of producing them. Increase q* to q2 would reduce profit because the additional cost would exceed the additional revenue. Mr is the slope of the total revenue curve, and mc is the slope of the total cost curve. The profit-maximizing output is q* = 10, the point where mr=mc (i. e. , slopes of the total revenue and total cost curves are equal).