ARBUS 200 - Creativity
Who is creative?
- What makes you so?
Thinking outside the box
Singing in the shower
Challenging convention and willingness to be different
Who is NOT Creative?
- What are the barriers to creativity for you?
Lack of time
Living in the first world
Stereotypes and cultural values
Dependent on inspiration
Shut down because you’re not good enough
Integration and conforming to society
o All innovation contains the same basic elements
o Repeatable methodology
o The Brick Test - what can you use a brick for?
o Divergent thinking - brainstorming list and an analyzing
o Convergent thinking
o Creative Problem Solving - FourSight and Productive
o Lateral thinking
o Six Thinking Hats
4 P’s of Creativity
Person o Expertise
o Mood - music
o Fitness - increase endorphins helps you feel better
o Change in environment - being outside
o A good meal
o Long drives
o Comfy chairs
o Sound of water
o Stress/relaxed environment
o Resource availability
o Opportunity - problem that is being solved
o Quantity is multiple purpose opportunity.
Take something and find new purposes for it
Economies of scale and scope
o Adaptation - taking something used in one industry for
a specific purpose and adapting I to your own purpose
o Innovation - something done from within.
o Disciplined creativity can be learned. It is a process, not
an event or the result of luck. We can condition
ourselves to be more creative and the advantages of it
that are part of our life.
o Processing - FourSight Assessment and Productive
Diverse results from Foursight to make us more
o Tools - Brainstorming, DRIVE, SCAMPER
o Foundation - Divergence and Convergence
Disciplined Creativity separates and balances
o It’s about quantity o Coming up with a series of activities and making them
o The Rule of Nine means that for every good joke a
comic writes, there will be nine more that are about as
funny as leprosy. The people who succeed are the ones
who write the most jokes…not necessarily the funniest.
o Expansive - expand to broader topics
o Take in all ideas without any judgment. Express all
ideas no matter what it is.
o Making lists
Divergent Thinking principles
o Defer judgment
o Build on ideas
o Seek wild ideas
o Go for quantity
Convergent Thinking Principles
o Define criteria
o Unpack options
o Sort by criteria
o Choose generatively
o Take that list from divergent thinking and narrow it
o Being open-minded and being critical
Separate your thinking