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ARBUS 200 - Creativity.docx

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ECON 220
Owen Gallupe

ARBUS 200 - Creativity Who is creative? - What makes you so?  Environment  Different perspectives  Thinking outside the box  Decoration  Exploring change  Singing in the shower  Finding shortcuts  Spontaneity  Challenging convention and willingness to be different Who is NOT Creative? - What are the barriers to creativity for you?  Lack of time  Technology  Close minded  Living in the first world  Stereotypes and cultural values  Dependent on inspiration  Shut down because you’re not good enough  Integration and conforming to society Creativity Models  Altshuller o All innovation contains the same basic elements o Repeatable methodology  Guilford o The Brick Test - what can you use a brick for? o Divergent thinking - brainstorming list and an analyzing test o Convergent thinking  Osborn o Brainstorming o Creative Problem Solving - FourSight and Productive Thinking  De Bono o Lateral thinking o Six Thinking Hats 4 P’s of Creativity  Person o Expertise o Genetics o Practice o Mood - music o Time o Fitness - increase endorphins helps you feel better o Necessity  Place o Change in environment - being outside o Shower o Weather o A good meal o Long drives o Comfy chairs o Disneyworld o Sound of water o Stress/relaxed environment o Sunsets/sunrises o Resource availability o Challenge  Product o Opportunity - problem that is being solved o Quantity is multiple purpose opportunity.  Take something and find new purposes for it  Economies of scale and scope o Adaptation - taking something used in one industry for a specific purpose and adapting I to your own purpose o Innovation - something done from within.  Process o Necessity o Disciplined creativity can be learned. It is a process, not an event or the result of luck. We can condition ourselves to be more creative and the advantages of it that are part of our life. o Processing - FourSight Assessment and Productive Thinking  Diverse results from Foursight to make us more creative o Tools - Brainstorming, DRIVE, SCAMPER o Foundation - Divergence and Convergence Disciplined Creativity separates and balances  Divergent thinking o It’s about quantity o Coming up with a series of activities and making them hot o The Rule of Nine means that for every good joke a comic writes, there will be nine more that are about as funny as leprosy. The people who succeed are the ones who write the most jokes…not necessarily the funniest. o Declarative o Non-judgmental o Expansive - expand to broader topics o Take in all ideas without any judgment. Express all ideas no matter what it is. o Making lists  Divergent Thinking principles o Defer judgment o Build on ideas o Seek wild ideas o Go for quantity  Convergent Thinking Principles o Define criteria o Unpack options o Sort by criteria o Choose generatively  Convergent thinking o Take that list from divergent thinking and narrow it down o Analytical o Judgmental o Focused o Being open-minded and being critical  Separate your thinking o Tr
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