ECON344 Lecture Notes - Lecture 7: Opinion Leadership, Social Class, Consumer Behaviour
30 May 2017
School
Department
Course
Professor
Document Summary
Attitude: predisposition to react to an object in a consistent manner. Beliefs: subjective perception of how well a product performs. Brand loyalty: favourable attitude and consistent purchase of one brand over time. Consideration set: group of brands a customer would consider acceptable. Consumer behaviour: actions taken to purchase products. Customer socialization: how people get the skills and knowledge to function as consumers. Evaluative criteria: represent the ob/subjective attributes of a brand. Family life cycle: distinct phases that a family progresses through (formation to retirement) Involvement: personal, social, economic significance of a purchase to a customer. Learning: behaviour that results from repeated experience and thinking. Lifestyle: mode of living based on how time/resources is spent. Motivation: energizing force that causes one to satisfy a need. National character: distinct traits common to people in a country/society. Opinion leaders: exert social influence over others. Perceived risk: anxiety felt because purchase outcomes can"t be anticipated. Perception: how someone selects, organizes and interprets information.
