ECON344 Lecture Notes - Lecture 3: Oligopoly, Agribusiness, Intranet
20 Sep 2017
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The importance of environmental scanning: environmental scanning: continually acquiring information on events occurring outside the organization to identify and interpret potential trends, to track environmental trends, the supplies, organization, an customers are all interacting. Social forces: demographics: study of the characteristics of a human population (size, growth rate, gender, race, ethnicity, marital status, income) Important to realize which places affect demographics populatio(cid:374) (cid:862)e(cid:454)plosio(cid:374)(cid:863) is i(cid:374) asia a(cid:374)d. Afri(cid:272)a, (cid:449)ith (cid:1005)(cid:1004) (cid:272)ou(cid:374)tries (cid:373)aki(cid:374)g up o(cid:448)er 55%of (cid:449)orld"s populatio(cid:374) More than 1/3 immigrants will settle in toronto, vancouver, or montreal: ethnic/multicultural marketing: combinations of the marketing mix that reflect the unique attitudes, race or ancestry, communication preferences, and lifestyles of ethnic. Focus has also increased on health (though there is a rise in obesity: another trend is being environmentally conscious (csr, going green, etc, can become an ecopreneur, canadians are also becoming more experiential (travel, food, entertainment) Canadian economic activity, is affected by expectations of the future.
