ENBUS102 Lecture Notes - Lecture 1: Kyoto Protocol, Competitive Advantage

• School: University of Waterloo
• Department: Environment and Business
• Course: ENBUS102
• Professor: Michael Wood

Document Summary

Markets stop wasing food, deformed food and sold at cheaper cost and sold huge volume, was a green iniiaive, beneit enter marche. Green markeing/pay more for products, higher prices (compeiiveness) Doing good, not only making proits (happier planet) Expensive short term, but in the long run more stability. Many companies adopted win-win strategy, could reduce environmental impact and costs. Strict environmental regulaion could improve compeiiveness by encouraging eiciency and innovaion. Firms that have adopted a single stringent environmental standard worldwide have higher market evaluaion than irms that do not adopt such standards (dowell professor, won award winning study) Compeiive advantage, allows consumer believe in company and support^ Rebut: canada resources, not taking away from them, just do it in a sustainable way, not use fresh water resources, don"t stop what you"re doing, be greener, it will save more money and resources.