ENGL104 Lecture Notes - Lecture 3: Nuclear Family, Antihero
Document Summary
Structure of metaphor: tenor: similar to the signified, vehicle: similar to the signifier. Entertainment can shape how people behave: shaping opinion, beliefs. Tv shows with the nuclear family could present what is viewed as normative. Attitude: comes from painting/sculpture, the idea that artists had to study the human body, different postures for example that indicate different feelings (happy, anxious, ready to fight: kenneth burk: attitude is incipient (ready to develop) action. A commercial may indicate a certain attitude instead of saying you should buy this: it"s a successful rhetorical action if it has positive ramifications. Ethics (could write essay on: refers to what is right and wrong, so applies to rhetoric devices. Anti-hero shows, eg breaking bad: audience wants to see someone do something bad and then be punished, gradual desensitization, celebrity coverage, police coverage/sympathizing. Network tv have things in place to produce/advertise/deliver. Tv studios, funding, creative teams, physical networks of tv.
