ENGL108A Lecture Notes - Lecture 2: Editorial Cartoon, Film Theory, Intertextuality

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Mccloud on comics: juxtaposed pictorial and other images in deliberate sequence intended to convey information and/or to produce an aesthetic response in the viewer. Have multiple images to represent one entity (juxtaposed pictorial) The concept of telling a story through sequential images is old, older than literature itself. This layout tries to portray a fluid flow of time. Political cartoon is single imaged and also contradicts mcclouds definition. William blake was a famous poet and painter, and many of his famous poems were paintings with text in them. Early comics have generally been very unprogressive with respect to portrayal of women. Intertextuality is of presumptions in this case, always associating comic books with the superheroes genres. Examples such as idea guides, airplane safety manuals, etc. Narrative theory is just how we tell our stories. Visual semiotics is the study of visual science. Multimodal criticism is what happens when two modes play off each other.

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