ENGL 309B Lecture Notes - Lecture 1: Inventio, Readwrite, Trivium
5 Oct 2016
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Document Summary
To form arguments and persuade, vs rule bound language. Embellished so much, it"s not the point of rhetoric. Look at rhetoric as it is adapted in the european tradition, english canadian tradition. Consider the real social context as much as possible. What we do with classical tradition that scholars have inherited. Invention: the act of coming up with something to talk about. External, something that happens outside of the rhetorician. Internal, part of invention that come internal from the rhetorician. Ethos: appeal to morals, character of the rhetorician, community membership, expertise; appeal to credibility, thing we use in order for the audience to believe the speaker is legit. Logos: logic, facts and figures, but mostly reasoning. Rhetorical proof: exploration, created through a relationship between the rhetorician and the audience, ability to establish probability, in terms that the audience finds acceptable. Pathos: appeal to emotions, personal, evokes direct visceral emotions.
