ENGL309C Lecture Notes - Lecture 16: Implosive Consonant, Narrowcasting, Marshall Mcluhan
Document Summary
Increasing dependence on technology in 20th and 21st centuries. Growth and transformation of mass media in early 20th c. Media that appealed to the masses instead of the individual. Defined as mass because of presence of radio in everyone"s home. In north america little attempt to control over content or age, education, and values of audience. At same time as radio was the advent of films, then in "50s television. Media in north america not specifically designed to raise understanding, knowledge, and consciousness of audience. Media seen to be reorganizing society and perceptions. Apart from radio, new media was also visual. Audio and visual together created a new impact, physiologically and psychologically. Toronto school of communication: forefront of study of effects of new communication on human physiology and psychology, wanted to see what notion of broadcasting was doing to population. Carter"s grandson: think of twitter for donald trump in 2016. Developments in technology alter human physiology, psyche, and rhetorical requirements.
