HLTH355 Lecture Notes - Lecture 19: Antimetabole, Litotes, Lady Gaga

• School: University of Waterloo
• Department: Health Studies
• Course: HLTH355
• Professor: Sharon Kirkpatrick

Document Summary

University of waterloo, faculty of applied health science. Rhetoric and influencers guest lecture (october 2nd) Tommy mayberry, educational developer (he/she/they) open learning and educational support, university of guelph tmaybe@uoguelph. ca | @tommymayberry. By the end of this lesson, you will be able to: List aristotle(cid:859)s three rhetori(cid:272)al appeals: define (cid:862)rhetori(cid:272)(cid:863, describe a variety of rhetorical devices/figures of speech. Start identifying rhetorical strategies (such as aristotelian appeals and rhetorical devices/figures of spee(cid:272)h(cid:895) i(cid:374) so(cid:272)ial (cid:373)edia i(cid:374)flue(cid:374)(cid:272)ers(cid:859) t(cid:449)eets. Aristotle: rhetorical appeals ethos: (cid:862)per(cid:272)ei(cid:448)ed speaker (cid:272)redi(cid:271)ilit(cid:455) a(cid:374)d (cid:272)hara(cid:272)ter(cid:863) (cid:894) ell(cid:374)o(cid:449) (cid:1007)(cid:1006)(cid:895) confidence, trust, personality, delivery skills, etc. pathos: (cid:862)e(cid:373)otio(cid:374)s stirred i(cid:374) the audie(cid:374)(cid:272)e (cid:271)(cid:455) the speaker(cid:863) (cid:894) ell(cid:374)o(cid:449) (cid:1007)(cid:1006)(cid:895) Values, anecdotes, humour, descriptive language, inspiration, etc. logos: (cid:862)logi(cid:272)al argu(cid:373)e(cid:374)ts (cid:271)ased o(cid:374) e(cid:448)ide(cid:374)(cid:272)e a(cid:374)d reaso(cid:374)i(cid:374)g(cid:863) (cid:894) ell(cid:374)o(cid:449) (cid:1007)(cid:1006)(cid:895) Proof, statistics, analogies, metaphors, structure of delivery, etc. Metonymy (cid:894)(cid:373)e to (cid:374)(cid:455) (cid:373)(cid:455); (cid:862)(cid:272)ha(cid:374)ge of (cid:374)a(cid:373)e(cid:863)(cid:895) substitution of a word, phrase, or concept for another that is closely related.