LS235 Lecture 6: Thursday September 29th 2016
25 Oct 2016
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Document Summary
An attitude is a fairly stable evaluative tendency to respond consistently to some specific object, situation, person, or category of people. Stable refers to something that does not change quickly or easily, evaluative refers to how much you like/dislike something, and specific refers to a target. Attitudes come (generally) from three different components: the cognitive component refers to your thoughts and beliefs about the attitude object. Eg. (pos) i think my ta is nice: the affective components refers to your feelings and emotions toward the attitude object. Eg. (neg) i am afraid of my ta. eg. (pos) i like my ta: the behavioural components refer to how you behave towards the attitude object. Eg. (neg) when i see my ta in the halls, i run away. Eg. (pos) when i see my ta in the halls i wave.
