MTHEL131 Lecture Notes - Lecture 8: Life Insurance, Independent Business, Blood Test
14 Jun 2016
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Have access to sells people who are well. Sell on the internet or over the phone faster and cheaper 5% Hire and train people who only sell their own product. 6 biggest all have their career sales force (any agent represent them can only sell their product) 4,000-5,000 agents. Allow all or some of the 10,000 license agent to sell its product. The best strategy: help sell the products of the 74 small companies, to appeal 10,000 agents, finally get 10,800 agents. Outcome: in the past, only 800 agents can sell products from canada. Life and they can only sell products from canada life. To raise the market share, canada life let the 10,000 independent business agents sell their product. The result was that the previous 800 agents lost their business and led to complaint while the 10,000 agents didn"t really sell them well since they had their previous business to do.
