PSYCH207 Lecture 8: Chapter 8

• School: University of Waterloo
• Department: Psychology
• Course: PSYCH207
• Professor: Jennifer Stolz

Document Summary

The study of visual imagery has long been associated with memory. Answer: te(cid:272)h(cid:374)i(cid:395)ues used to i(cid:374)(cid:272)(cid:396)ease o(cid:374)e(cid:859)s (cid:272)ha(cid:374)(cid:272)es of (cid:396)e(cid:272)alli(cid:374)g i(cid:374)fo(cid:396)(cid:373)atio(cid:374) f(cid:396)o(cid:373) p(cid:396)io(cid:396) lea(cid:396)(cid:374)i(cid:374)g experiences are called mnemonics. Using imagery, one could simulate walking down the street and count the houses, even if one never stored this information in memory. Answer: the cues must be memory images of geographical locations. The cues must be well known, and you must use visual imagery to form associative links between the items to be learned and the cues. During recall, cue your memory by taking a mental walk through your lists of locations. However, both methods (method of loci and pegword method) require initial investment to be made: have to learn a specific route of locations for method of loci or cue word pairings in pegword. Answer: the dual coding hypothesis states that recall will be best when items are coded both visually and verbally.