PSYCH207 Lecture Notes - Lecture 11: Utility, Prefrontal Cortex, Ultimatum Game
Document Summary
Psych 207 - lecture 11 - making decisions. Decision making: refers to mental activities that take place in choosing among alternatives, decisions often made under conditions of uncertainty rationality: has to do with selecting ways of thinking and acting to serve your ends/goals/moral imperatives. Meaning considering all relevant goals and principles requires to examine evidence that supports inclinations and ones that doesn"t. Cognitive overload: when information available overwhelms the cognitive processing available. Setting goals: where decision maker takes stock of his/her plans for future, principles, values, priorities, what am i trying to accomplish? . Gathering information: what various options are available, consequences of each option, possible criteria to use in making their choice. Structuring the decision: decision structuring = the process by which an ind. selects one course of action from among alternatives. Making a final choice: decision maker selecting from among final set of options. May involve procedure as simple as flipping a coin or after looking at info.