PSYCH238 Lecture Notes - Lecture 23: Drive Theory, Dictator Game

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Social facilitation: tendency for the presence of others to enhance individual performance some times and to impair it at other times. Being in the presence of others: elicits emotional arousal or feelings of tension and excitement, arousal leads to the performance of a dominant response or the most likely behavior, two typical outcomes: Conformity: asch: had people engage in a task that they thought was strictly perceptual, judging the length of sticks or lines. If people performed the task by themselves they were only wrong 1% of the time: true purpose of the task was to study conformity. What do people do when other people give wrong obviously wrong answers: everyone else in the room is a known participant, everyone said their answer out loud and then participant was the last to say answer. We depend on others for information information dependency. Social comparison look to others for what is the right answer and for information.

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