PSYCH253 Lecture Notes - Lecture 9: Polio Vaccine
11 Oct 2018
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Aspects of the message that affect processing through the. Emotions influencing processing through the peripheral route: good mood, fear: people will buy anything if they are in a good mood, people will buy anything to reduce their fear. Good mood and persuasion: study: manipulated good mood with food, people are more persuaded by the message when they are eating, a distracted audience is more likely to process through the peripheral route. Recall: the central route has an impact on people through the quality of arguments of people who are high in involvement. Strong vs. weak arguments when people are in low involvement (those people who will take the exam ten years later) Whether it is strong or weak arguments, when processed peripherally, it only matters how many arguments there are. Through peripheral route, you will become more persuaded just the more things that are said; talking a lot ends up being persuasive through peripheral route even if they are meaningless.
