PSYCH253 Lecture Notes - Lecture 3: Representativeness Heuristic, Confirmation Bias, Availability Heuristic

• School: University of Waterloo
• Department: Psychology
• Course: PSYCH253
• Professor: Catherine Briggs

Document Summary

Priming activating particular associations in memory (one thought can influence another thought) Happens even when stimuli is presented subliminally. Much social info processing is automatic happening without our conscious awareness. Perceptions of bias can be used to assess their attitudes. We pay most attention to what we already believe to be true. Kulechov effect filmmakers control people"s perceptions of emotion by manipulating setting in which they see a face. Spontaneous trait transference when we say something good or bad about someone else people will tend to associate that trait with us if you go around saying people are gossipy, people will assume you are gossipy. Is an objective reality out there but we view it through spectacles of our beliefs, attitudes and values. Beliefs and schemas shape our interpretations of everything else. Belief perseverance persistence of your initial conceptions, as when the basis for your belief in discredited but an explanation of why the belief might be true survives.