SOC221 Lecture Notes - Lecture 2: Grounded Theory, Operant Conditioning, Relate

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Uses numbers and statistics in the collection and analysis of data. Uses mainly words and other non-numeric symbols in the collection analysis of data. It is a way of making sense of it all. Predetermined theory that brings one to look at social interaction through a particular framework. Observation of social interaction without a specific theoretical base (usually referred to as grounded theory: the construction of theory through the analysis of data) More likely to be carried out by females (cyber bullying as dependent and gender as independent) The more extracurricular activities, the less participation in bullying (cyber bullying as dependent, activities as independent) Limited in scope and can be tested directly. Loss of understanding due to lack of face-to-face communication. Grand theories general and abstract, cannot be tested directly. Must be involved with the people we are studying to truly understand. Social phenomena have a reality independent of our perceptions.

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