SPCOM223 Lecture Notes - Lecture 3: Pathos

• School: University of Waterloo
• Department: Speech Communication
• Course: SPCOM223
• Professor: Karen Lazar

Document Summary

Persuasion: in uencing another person"s values, beliefs, attitudes or behaviours. Speech to convince: in uences listeners beliefs or attitudes. Credibility: degree to which listeners believe a speaker. Initial credibility: speakers image or reputation prior to speaking. Derived credibility: image listens develop of speaker as they speak. Terminal credibility: image listens develop of speaker at the end of the speech. Dynamism: view of a speaker"s con dence, energy, & enthusiasm for communicating. Primacy theory: assumption speaker should say strongest argument 1st.