BUSI 101 Lecture Notes - Lecture 9: Health Canada, Swot Analysis, Digiday
Document Summary
Comm 101: section 101 september 17th, 2017. Shake shack entry strategy into vancouver, including swot diagram and corresponding recommendations and rationale. Unique alternative to traditional fast food restaurants: canadians willing to indulge in american . Lack of brand awareness in canada: competing with five guys, product (mcneilly, 2017). Chipotle, etc: offers diverse menu compared with competitors, regional differentiation from (shake shack, 2017). Experienced in transitioning into international markets (sozzi, 2015): have established exclusive international licensing network. Emphasis on sustainability and the ethical sourcing of high-quality ingredients differentiates s. s. from its competitors (shake shack, 2017b). Plays into booming market of sustainability and health consciousness. Building relationships with communities ensures customer loyalty: each restaurant is unique, made with help of local artists (shake shack, 2017a), offers frozen custards specific to each location (shake shack, 2017b, frozen custard). Committed to partnering with regional suppliers to ensure reliable supply chain (shake shack inc. , 2017), thus increasing brand loyalty in the region.
