COMM 286 Lecture : comm240.docx
Document Summary
Ashley reder, maxime berthier, randi gronvik, tuva haugan, madeline lojewski. Team at odds: mission statements & recruitment ideas. Examining the aims and values of a company, school or organization is an obvious way to capture a true mission statement. In this case, new mission statements have been created for three of british columbia"s foremost universities, university of. Northern british columbia, university of british columbia and university of british. Each new mission statement proudly focuses on the advantages and values of the individual university. The new mission statement of university of northern british columbia (unbc) is as follows: offering excellent post-secondary education, while focusing on environmental sustainability and northern b. c traditions . By spotlighting education, culture and environmental sustainability, the mission statement provides an essence of unbc to perspective students. The outlined qualities can undoubtedly create a new market penetration, therefore promoting itself to students outside the. Mission statements for university of british columbia (ubc) and university of.
