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Lecture

Chapter 8 Management and Leadership.doc

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Department
Commerce
Course
COMM 100
Professor
David Crawford
Semester
Winter

Description
Chapter 8 Management and Leadership New Approaches in Management Styles and Why  Managers are now guiding, training, supporting, motivating, and coaching employees.  Employees are better educated.  Emphasis on teamwork and cooperation.  Employees are seen as partners.  Employees tend to be more transient.  More females and younger workers. Functions of Management o Planning o Organizing o Leading/Motivating o Controlling/Evaluating Planning: Create Vision o Set vision: encompassing explanation of why the organization exists and where it’s trying to head , goals: broad, long-term accomplishments an organization wishes to attain, objectives: short-term statements detailing how to achieve the goal. SWOT analysis: A planning tool used to analyze an organization’s Strengths, Weaknesses, Opportunities, and Threats. Strategic PlanniTactical PlanniOperational PlanniContingency Planning Strategic planning: The setting of broad, long-range goals by top managers Tactical Planning: Th
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