CRWR 213 Lecture Notes - Lecture 4: Transmedia Storytelling, Worldbuilding, New Media
Document Summary
Audience behaviours: one way to group diff. types of audience behaviours is: Deal mainly w/ easily accessible, non-complex elements. Keep them happy w/ tight text, bold images, visual effects. Dip down into content occasionally, based on what captures their interest. Engage casually w/ story in undemanding ways, e. g. by posting on blogs & comment threads. Keep them happy w/ strong simple stories that don"t rely heavily on text. Dive deep under surface of story to explore all nooks & crannies. Engage w/ more complex elements, offshoots, chatrooms, wikis, diff. branches/levels of narrative. Keep them apply w/ details & more details: steve coulson. Specialises in participatory & trans media storytelling. Technique of telling single story across multiple platforms & formats. Reliant on, b/ not limited to, current digital technologies. It is sometimes referred to as "world building" Steve: i"ve always tried to combine clients who pay with storytelling that i love. Henry jenkins - transmedia per se means across media.
