POLI 361 Lecture Notes - Lecture 6: Pampers, Media Culture, Marine Stewardship Council
10 Dec 2018
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Document Summary
Those who think that consumption is a problem, look at it as more than us individually consuming. Rather, look at the overall culture manufactured culture : what we should buy, what we need. Cultures in concern of manufacture, consumption it is becoming very homogenized. P&g (procter and gamble), and the golden sheep . This story is usually told in marketing as a super successful story of how to manufacture culture: p&g went 2 china, tried to sell pampers. Zero market here, but still did a gamble. 2 years later no good results; in fact, it was disastrous. This culture did not want, or need, or use diapers. So, p&g made a decision to pull out diapers--but, not without first trying 1 last marketing firm"s technique. So they did a survey first, to see what all baby parents wanted: So p&g used this info to create high quality,
