PSYC 308 Lecture Notes - Lecture 2: Data Analysis, Behaviorism, Extraversion And Introversion

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2 Jan 2016
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Construal = the way in which people perceive, comprehend, and interpret the social world. Goal was to reduce all behaviours to s-r. Complex response acts can be reduced to lower-level motor or glandular responses. All instincts , emotions, and thinking: learned associations . Concepts must be measurable in objective terms. Recognition that human behaviour may involve conscious processes (but irrelevant ) Social cognitive theory (emphasis on cog. process) More likely to imitate models similar to us in age, sex, and experience, those high in prestige . Recognised the importance of one"s conscious perception of one"s environment, and ability to and status reflect on others" experience. Stressed the importance of subjective construals in understanding behaviour, not what the objective environment is. Motivated to study a psychology that explains individual and group behaviour, and understanding social problems (e. g. prejudice & discrimination) How people interpret and perceive themselves and social environment. People"s motivations for responding in certain ways.

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