PSYC 309 Lecture Notes - Lecture 12: Kitchenware, Negativity Bias, Ikea
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To u(cid:374)dersta(cid:374)d the (cid:862)free effe(cid:272)t(cid:863) a(cid:374)d the (cid:862)ikea effe(cid:272)t(cid:863), ho(cid:449) the(cid:455) (cid:272)a(cid:374) (cid:271)ias our de(cid:272)isio(cid:374) (cid:373)aki(cid:374)g, and why. (cid:272)e(cid:374)e (cid:449)here (cid:449)ife is lea(cid:448)i(cid:374)g hus(cid:271)a(cid:374)d a(cid:374)d he does(cid:374)"t k(cid:374)o(cid:449) (cid:449)h(cid:455), (cid:272)lai(cid:373)s that she did more wrongs to him than he did to her: bad things on us > bad things done to others. Negativity dominance in memory: when asked to report recent emotions, we recall our negative emotion memory more than positive. Emotional gradients: as something negative approaches, how does it feel relative to positive events, on average, as negative events approach we experience steeper psychological feeling. Choice-supportive bias: our memory tends to be biased on those that we chose compared to those that (cid:449)e do(cid:374)"t (cid:272)hoose. Anchoring bias: we rely heavily on the first information offered when making decisions. Video from napoleon dynamite (cid:862)free effe(cid:272)t(cid:863) the couple is wondering if they should buy the kitchenware. Offers a free sail boat with the purchase of a container.
