PSYC 321 Lecture Notes - Lecture 5: Choice Architecture, Junk Food, Behavioral Economics
Document Summary
What is a choice architecture: choice architect has the responsibility for organizing the context in which people make decisions (thaler, What are behavioral insights (bi): an inductive approach to policy making that combines insights from psychology, cognitive science, and social science with empirically-tested results to discover how humans actually make choices, using nudges to improve public policy. Behavioral economics: 202 institutions in the world applying behavioral insights to public policy. Nudges are ubiquitous and unavoidable: cirs building. Spent to put taylor swift lyrics on the stairs. Nudge to take the stairs and not the elevator; elevator hidden in corner: garbage/recycling. Children like the colors green, blue and red. Bins positioned in a way that garbage is last. Signs to tell you where each goes where. ~ cost of bins (per station) per year; plus man power to maintain bins. Designing a cafeteria: you are the director of food services at ubc, and a new cafeteria is to be constructed.
