SOCI 100 Lecture 19: Sociology-Media

• School: UBC
• Department: Sociology
• Course: SOCI 100
• Professor: Katherine Corrigall- Brown

Document Summary

The media are the key means by which we learn about protest and social movements. Both print and electronic media editors select a limited number of events to observe and report: selecive bias vs descripive bias. Frame: a thought organizer, highlighing certain events and facts as important and rendering others invisible. Framing: selects and emphasizes some aspects of reality to promote a paricular interpretaion of an event or issue. Facts take on their meaning by being embedded in frames, which render them relevant and signiicant or irrelevant and trivial. The contest is lost at the outset if we allow our adversaries to deine what facts are relevant. Framing sends signals about who is legiimate and sympatheic. This can afect public opinion and government policy. Because of how the news is collected, the media tend to support and legiimize the views of oicials. Challengers are oten portrayed in a way that marginalizes and their issues: weak, violent, irraional.