SOC 337 Lecture Notes - Lecture 5: Fredric Jameson, Frankfurt School, John Berger
Document Summary
The frankfurt school does not address this concept, but benjamin does benjamin. Scientific socialism (refers to the frankfurt schools structure/framework) Standardized: something different that becomes popular, therefore this becomes the formula. Example: twilight book becomes a hit, therefore it is turned into movies vampire related variations begin to be written/created/made. Both reinforce arnold, just in different ways. Spectacle: the visual aspect becomes more valuable than the narrative/quality. Tweener/antihero: the character who is in between two identities. Watched: john berger video, on representation and authenticity and social context. Encoding: the meaning of the person sending the message. Decoding: the meaning we output onto the message being sent. Aura: the distinctive atmosphere or quality that seems to surround and be generated by a person, thing, or place. Mechanical reproduction: removes the aura, it removes the social construct in which the work was meant to be experienced within. Post modernism: cultural logic of late capitalism by frederic jameson.
