AHSS*1060 Lecture Notes - Lecture 11: World Trade Organization, Media Ecology, Macbride Report
Mass Communication - AHSS 1060
Chapter 11: Globalization
Globalization: set of processes by which social, cultural, political, and economic
relations extend further than ever before, with greater frequency, immediacy, and
facility.
-Aspects: Economic, Political, Social, Cultural, Environmental
-The migration of people has become a more common experience.
-Companies seek business opportunities wherever they can be found and flee
from regions deemed uncompetitive or hostile to free enterprise.
-“New media order”: goal of media corps. is to get their product to the largest
possible # of consumers
Mass Media as Agents of Globalization
-Transportation and communication technologies collapse space and time.
-As mobility has increased, so have the number of spheres of activity.
a. Spheres need integration and intl management in the form of intl
governing agencies.
b. Integration can create conflicts between international policies and national
interests.
-The roles of media in the globalization process
1. Media of encounter (allowing us to connect)
2. Media of governance (allowing centralized administration)
3. Situating us within the world
4. A globalized industry in and of itself
-Communication media reduce the meaning of physical distance, allowing us to
expand our relationship, political, and economic networks.
-The mass media provide us with a sense of place and identity.
-Media have become a central constituent of globalization AKA info age, or the
network society.
-Commodification of the comms. industry results in a conflict between public and
corporate interests.
-Digital technology allows the public to participate in the communications industry
and develop alternative media organizations; consumers of media also become
producers, or "prosumers."
Global Information Trade
-Intl cultural exchange has traditionally been uneven, with a small # of info
sources serving many.
-This has resulted in media imperialism (the exploitation of global media markets
to build political, economic, and ideological empires of influence and control).
-The use of digital platforms has only enhanced their ability to penetrate global
markets.
-Large, transnational media companies are interested in the world’s most affluent
audiences.
-Digital tech. allows access to a greater variety of commercial and independently
produced cultural products and services.
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Document Summary
Globalization: set of processes by which social, cultural, political, and economic relations extend further than ever before, with greater frequency, immediacy, and facility. The migration of people has become a more common experience. Companies seek business opportunities wherever they can be found and flee from regions deemed uncompetitive or hostile to free enterprise. New media order : goal of media corps. is to get their product to the largest possible # of consumers. Transportation and communication technologies collapse space and time. As mobility has increased, so have the number of spheres of activity: spheres need integration and intl management in the form of intl b. governing agencies. Integration can create conflicts between international policies and national interests. The roles of media in the globalization process: media of encounter (allowing us to connect, media of governance (allowing centralized administration, situating us within the world, a globalized industry in and of itself.
