PSYC*3170 Lecture Notes - Lecture 5: Gender Role, Double Bind, Peer Pressure
Document Summary
It"s like taking candy from a baby : vulnerable to persuasive trickery because lack ability to understand nature and intent of persuasion attempts. Life-stages hypothesis advertisements: curilinear relationship between age and persuadability, compared to youthful and elderly people, middle-aged people are less persuadable, maybe because middle-aged people have high-power positions in society, more sure in own beliefs and decision making. Gender stereotypes cause people to believe that men are more competent and that women are warmer and more nurturing. Men more successful than women in persuading people because of gender stereotypes more than ability to persuade. Women face double bind: have to do better than men to be considered equally competent and are seen negatively when they try to be assertive, direct and forceful. Gender doesn"t matter for influencability it only depends on to make doctors that can used both negative and positive: goals, plans, resources, beliefs. Collectivist cultures: value harmony, concern for others and group goals: ex.
