BUSI 2201U Lecture Notes - Lecture 9: Mutual Fund, Purchase Order, Attitude Change
Document Summary
Business marketing: the marketing of goods and services to companies, governments, and not for profit organizations for use in the creation of goods and services that they can produce and market to others. Organizational buyers: those manufacturers, wholesalers, retailers and government agencies that buy goods and services for their own use or for resale. Industrial markets: industrial firms: reprocess a good or service they buy before selling it again to the next buyer. Reseller markets: resellers: buy physical products and sell them again. To serve the organization"s objectives: uninterrupted flow material, manage inventory, developing and managing supplier relationship, achieve lowest total cost, reduce administrative cost, advance firms competitive position. Business markets: have fewer but larger customers. Business customers: are more geographically diverse. Business demand: derived demand the ultimate consumers" needs are the key/joint demand (coffee powder/milk, demand more fluctuate more influencers. Product and services: raw and semi-finished, promotions are technical in nature, care about deliver time, technical assistance, etc.
