COMM 1100U Lecture Notes - Lecture 5: Magic System, Product Differentiation, The Human Instinct
17 Jan 2019
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Document Summary
Advertising is not the way it previously was changes. The rise of mass production (also called fordism) The rise of the factory system in which multiple products are made instantly and identically. Named after henry ford (tried to effectively make cars at a lower cost; so that more people could buy them) Fordism is often used interchangeably with the assembly line: ford was the first person to popularize this. Role of psychologists: psychological language, like the social self , psychological appeals, like human instinct . Psychologists are brought in to explain how the mind works and companies use them to their advantage. Psychologists explain that our perception of ourselves are influenced by what others think about us. Create and circulate a consumer ideology: the place of advertising in society goes far beyond this commercial context. Advertising is also, in a sense, the official art of modern capitalist society .
