SSCI 2900U Lecture Notes - Lecture 7: Thick Description, Conversation Analysis, Grounded Theory

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Lecture 7, the nature of qualitative research, ssci 2900u research methods, Qualitative research is concerned primarily with words and images rather than numbers. The process starts with field research, then concepts and theories are developed. Concerned with finding out what an action or event means to the people involved. Social life is not seen as fixed, but as an outcome of interactions and negotiations. When doing research, the social world should be left as undisturbed as possible. E. g. , residents in a high crime neighbourhood: collect the data determine which methods to use. It may be appropriate to use two methods. Interpret the data determine the meanings that the research subject put to activities that occur in the social environment. E. g. , residents don"t perceive crime as a problem because there is a low incidence of violent crime, in spite of the high crime rate: conceptual and theoretical work evaluate the data related to your research question.

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