ADM 2320 Lecture Notes - Lecture 11: Panel Data, Regression Analysis, Data Mining

• School: University of Ottawa
• Department: Administration
• Course: ADM 2320
• Professor: Ajax Persaud

Document Summary

It consists of a set of techniques and principles for systematically collecting, recording, analysing and interpreting data that can aid decision makers involved in marketing goods, services or ideas. Virtual solutions tools as a means of testing. Large companies such as p&g rely on virtual store testing tools to conduct market research. By planning the entire research process well in advance of starting the project, researchers can avoid unnecessary alternations to the research plan as they move through the process. It is important to establish in advance exactly what problem needs to be solved. Clearly defining the problem and research objectives help to keep to scope of the project in check. Researchers identify the type of data needed and determine the type of research necessary to collect it. Determine the type of research necessary to collect the data. Project objectives drive the type of data needed. Based on what kind of data needed, you get your data from different places.